ILEX Leadership Associates

Worked with CEO, senior management and practice lead partners to re-define service offerings to be more consultative in approach and fee structure.  Structured integrated marketing plan to support this shift in service offering and market reputation that included:

• Re-defined core capabilities and service offerings by practice and by geography
• Integrated external/internal communications strategy for consistent messaging
• Proposal selection and response strategy
• Published thought leadership papers on Best Practices, Lessons Learned, and responses to topical news/events.
• Written collateral and website edited to support new brand.